Marketing/Advertising
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Lexus takes aim at electric vehicles, again
Lexus is once again taking aim at plug-in vehicles by emphasizing the perceived challenges of recharging batteries, rather than simply…
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Kia’s Super Bowl ads all seem to put Melissa McCarthy and the Kia Niro in peril
It seems that actress and comedienne Melissa McCarthy isn’t going to catch a break in this year’s Kia Niro hybrid…
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Daimler to buy $23 billion worth of EV battery cells
FRANKFURT — Daimler will buy battery cells worth more than 20 billion euros ($23 billion) by 2030 as it readies…
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Daimler to spin off trucks, change name to Mercedes-Benz
FRANKFURT, Germany — Daimler will split itself into two independent companies by spinning off its truck and bus division, a…
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Ford explains it didn’t name the Maverick after the 1970s compact car
Ford’s smallest pickup wears a familiar name that didn’t always denote a truck: Maverick. The original Maverick was launched for…
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Ford Maverick tops 100,000 reservations as customers await production
The new Ford Maverick is apparently generating lots of early interest, with reservations for the compact pickup topping 100,000. Demand…
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Ford giving FITS accessories kits to some Maverick Hybrid reservation holders
When Ford told us in September that the 2022 Maverick Hybrid pickup wasn’t delayed due to the chip shortage, and…
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Jeep ad features new ‘Jurassic World’ dinosaur and 4xe models
The movie “Jurassic World Dominion” is coming out in just over a week, and Jeep just revealed a “Jurassic World”…
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Jeep 4xe Super Bowl commercial highlights modern version of ‘Electric Boogie’
The Super Bowl is finally upon us, but for many people, the big game has nothing to do with who…
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GM’s electrification efforts have been a total gong show
EVs are terrific and they may very well be the future, but given the infrastructure challenges of both public and…
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