Marketing/Advertising
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Ford brings in Lincoln marketing manager to promote electrification
Ford is getting more serious about meeting its hybrid and electric vehicle sales targets with the transition of C.J. O’Donnell,…
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Superman-inspired Kia Optima Hybrid helps those affected by drought and famine in Africa
Kia, DC Entertainment and Super Street magazine worked as a team to develop this one-of-a-kind Superman-themed Optima Hybrid that made…
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2014 Infiniti Q50 sees 3,650 pre-sales ahead of Aug. 5 debut
Infiniti’s answer to the hot new sports sedans from BMW, Cadillac and Lexus is creeping closer and closer to its…
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Snapshots from Acura NSX prototype run at Mid-Ohio
Acura’s achingly slow showing of the new, hybrid NSX saw yet another step yesterday, as we reported late last week.…
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Gus Van Sant casts the BMW i8 in soft light
BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it’s banking heavily…
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Ford not backing down on MPG-based marketing strategy
The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy…
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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]
UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It’s available below.…
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Ford decides C-Max shoppers not interested in fuel economy
If you say a car – the Ford C-Max Hybrid, for example – is “fun to drive,” can anyone really…
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Matthew McConaughey Lincoln pitches drive on with new MKZ ads
You didn’t think a few spoofs were going to break up Lincoln and pitch-man Matthew McConaughey, did you? With more…
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‘Tomorrowland’ movie will advertise Chevy Volt, E-NVs
Before the 2016 Chevrolet Volt arrives at dealerships, it’s going to come to a cineplex near you. The next-generation hybrid…
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