Conservative pundits may not like the Chevrolet Volt, but GM has found some people who do: Volt owners.
In a new series of ads, Volt drivers wax poetic about their plug-in hybrids, talking about how spaceship-like, how good-looking and how amazing they are. Oh, and how they can save you a crapload of money. The first two ads, one featuring Priya (above) and one featuring Adam (both are available after the jump), also say that Volt owners are “The Happiest Drivers on the Planet.” In case you can’t tell, the 30-second spots are relentlessly positive, but we expect nothing less from commercials, right? We’ll see if this sort of message works to improve the Volt’s sales – and more importantly, image – in the coming months.
