Green, best known for singing on Gnarls Barkley’s mega-hit “Crazy” and showing up for awards shows in unpredictable outfits, joins the A-list of stars who’ve become Fisker Karma owners (with Justin Bieber and Leonardo DiCaprio receiving the most recognition). More recently, Green has been coaching, and performing, on the hit NBC series, “The Voice.”
Fisker Automotive has been skilled at getting celebrities behind the wheel – and the paparazzi have been chasing after them. This kind of attention could reduce marketing costs during a time when funds are needed to build the next car in the pipeline and deal with recalls of the current model. It’s tougher to find that kind of public celebrity list for the Tesla Model S or Roadster, the BMW i3 or for EVs in the $30-to-low-$40,000 range. Certainly, George Clooney was an early adopter of the Roadster and Jay Leno is known for driving his Chevy Volt, but their names don’t seem to stick to those cars as closely as Bieber’s and DiCaprio’s do to Fisker.
So, what is it about the Fisker? Is it simply the stylish plug-in hybrid sports car’s image? is it Fisker’s marketing savvy? Or maybe display booths at auto shows that stand out from the rest? Who knows, but Fisker of Atlanta Tweeted that CeeLo “didn’t want to be subjected to the range of battery only we r not ready 4 all electric yet.” Will all this celebrity love be enough free marketing enough to land the company on a solid foundation? We’ll see.
