The world’s largest automaker boosted the price of the compact Prius C by $130 to a base price of $19,080 and the deluxe version to $23,360. The 2013 Camry Hybrid’s price will be up $165 to a base of $26,140 and a top-line price of $27,670. Other Toyota models getting the inflation treatment include the Highlander Hybrid (a $200 hike) as well as the Sienna, Tacoma and Sequoia lines.
Introduced in February, the Prius C has sold 32,582 units through November, enough to count for about a fourth of all Prius vehicles sold in the US. Year-to-date sales of the Camry Hybrid, whose most recent version was released late last year, have jumped fivefold from a year earlier to 41,201 units. You can read Toyota’s press release below.
TORRANCE, Calif., Dec. 7, 2012 – Toyota Motor Sales (TMS), U.S.A., Inc., today announced manufacturer’s suggested retail prices (MSRP) for the 2013 Camry and Camry Hybrid mid-size sedans, Prius c hybrid sub-compact and the Scion xB, urban utility vehicle.
Price adjustments were announced on 12 current 2013 models including the Venza crossover, FJ Cruiser mid-size SUV, Sienna minivan, Land Cruiser full-size SUV, Sequoia large SUV, Highlander and Highlander Hybrid mid-size SUVs, Tacoma compact pickup, Tundra full-size pickup, 4Runner mid-size SUV, Scion iQ and Scion FR-S.
2013 Camry
Camry and Camry Hybrid, the best-selling car in America, receives several updates for improved value. The Camry L and the Camry Hybrid LE grades will now have Display Audio as standard equipment. A Blind Spot Monitor will include Rear Cross Traffic Alert and will be available on the Camry SE. The turn signal control stalk will now come standard with a lane-change feature where one tap on the control stalk creates a three-blink sequence. Interior material upgrades on Camry LE and XLE grades include improved color matching on Ivory seat inserts. All Camry models will receive updated door trim. Leather-equipped models will have updated stitching accents on the door panels.
The MSRP for the Camry gas models will range from $22,235 for the L grade four-cylinder automatic to $30,465 for the Camry XLE V6 automatic, reflecting an average increase of $150, or 0.6 percent. The MSRP for the Camry Hybrid will range from $26,140 for the LE grade to $27,670 for the XLE, an increase of $165, or 0.6 percent. The 2013 Camry will arrive in dealerships in early January.
Prius c
The 53 mpg Prius c hybrid subcompact rolls into 2013 with interior upgrades that now include a standard SofTex®-trimmed steering wheel on the Prius c Four, and a black SofTex dash panel on Prius c Two and Three models, matching the dash of the premium Prius c Four.
The MSRP for the Prius c will range from $19,080 for the Prius c One to $23,360 for the Prius c Four, an increase of $130 or 0.6 percent. The 2013 Prius c will arrive at dealerships in early January.
Scion xB
The 2013 Scion xB receives numerous enhancements to both its exterior and interior, adding even more style to its already iconic look. The xB’s exterior is altered with a new front bumper, featuring a glossy black lower grille and integrated LED accent lighting. The rear bumper has a black diffuser that adds a sportier appearance. Changes to the xB’s interior include light bronze metallic accents on panels, chrome accents on the air-conditioner register and new seat fabric. The 2013 xB is now available with BeSpoke Premium Audio. Two new colors, Absolutely Red and Nautical Blue Metallic will be available for the 2013 model, replacing Stingray Metallic and Elusive Blue Metallic.
The MSRP for the Scion xB price will be $17,750 for the automatic transmission model and $16,800 for the manual, an increase of $500, or 2.9 percent and 3.1 percent respectively. The 2013 Scion xB will begin arriving in dealerships early next year.
Toyota Price Adjustments
Current 2013 Toyota models will have the following price adjustments: Venza prices will range from $27,850 for the LE front-wheel-drive (FWD) four-cylinder, to $32,960 for the XLE all-wheel-drive (AWD) V6, reflecting an increase of $150, or 0.5 percent; Sienna minivan prices will range from $26,585 for the L grade FWD seven passenger to $41,475 for the Limited AWD seven passenger, an increase of $150, or 0.4 percent; Highlander prices will range from $29,020 for the four-cylinder FWD to $39,400 for the Limited V6 AWD, an increase of $150, or 0.4 percent; Tacoma pickup prices will range from $17,625 for the Regular Cab 4×2 four-cylinder to $28,185 for the Double Cab 4×4 V6 long bed, an increase of $100, or 0.4 percent; Sequoia prices will range from $42,455 for the 4×2 SR5 to $63,070 for the 4×2 Platinum, an increase of $500, or 0.9 percent; Tundra pickup prices will range from $25,455 for the 4×2 Regular Cab V6 to $48,170 for the 4×4 CrewMax 5.7-liter V8, an increase of $100, or 0.3 percent.
Prices for Venza, Sienna, Highlander, Tacoma, Sequoia and Tundra prices will become effective in January.
FJ Cruiser pricing will range from $27,030 for the 4×2 automatic to $28,620 for the 4×4 automatic, an increase of $150, or 0.5 percent; Land Cruiser pricing will be $78,555, an increase of $300, or 0.4 percent; Highlander Hybrid prices will range from $40,170 for the V6 AWD to $46,370 for the Limited V6 AWD, an increase of $200, or 0.4 percent; 4Runner prices will range from $31,490 for the SR5 4×2 to $41,030 for the 4×4 V6, an increase of $150, or 0.4 percent.
FJ Cruiser, Land Cruiser, Highlander Hybrid and 4Runner prices will go into effect in December.
Toyota MSRPs do not include a delivery, processing and handling (DPH) fee of $795 for Toyota passenger cars, $845 for Toyota small/medium trucks, and $995 for large trucks (Sequoia and Tundra only). The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.
2013 Scion Price Adjustments
The 2013 Scion iQ premium micro-subcompact receives an MSRP increase of $110 to $15,495 or 0.7 percent.
The 2013 Scion FR-S rear-wheel drive sports car receives an MSRP increase of $300 to $25,600 (AT) and $24,500 (MT) or 1.2 percent.
Pricing for the iQ and the FR-S becomes effective with the vehicles that begin production in December.
Scion MSRPs do not include a $755 delivery, processing and handling (DPH) for all Scion models. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.
Toyota Vehicles
Model # Grade Current MSRP New MSRP MSRP Chg ($) MSRP Chg (%)
1201 Prius c $18,950 $19,080 $130 0.7%
1203 Prius c $19,900 $20,030 $130 0.7%
1205 Prius c $21,635 $21,765 $130 0.6%
1207 Prius c $23,230 $23,360 $130 0.6%
2514 CAMRY L $22,055 $22,235 $180 0.8%
2532 CAMRY LE $22,600 $22,680 $80 0.4%
2546 CAMRY SE L4 $23,220 $23,400 $180 0.8%
2540 CAMRY XLE L4 $24,775 $24,855 $80 0.3%
2550 CAMRY SE V6 $26,910 $27,260 $350 1.3%
2554 CAMRY XLE V6 $30,115 $30,465 $350 1.2%
2559 CAMRY HV LE $25,990 $26,140 $150 0.6%
2560 CAMRY HV XLE $27,500 $27,670 $170 0.6%
2810 VENZA LE L4 FWD $27,700 $27,850 $150 0.5%
2812 VENZA LE V6 FWD $29,520 $29,670 $150 0.5%
2820 VENZA LE L4 AWD $29,150 $29,300 $150 0.5%
2822 VENZA LE V6 AWD $30,970 $31,120 $150 0.5%
2830 VENZA XLE L4 FWD $31,360 $31,510 $150 0.5%
2832 VENZA XLE V6 FWD $33,180 $33,330 $150 0.5%
2834 VENZA XLE L4 AWD $32,810 $32,960 $150 0.5%
2836 VENZA XLE V6 AWD $34,630 $34,780 $150 0.4%
2842 VENZA Limited V6 FWD $37,420 $37,570 $150 0.4%
2846 VENZA Limited V6 AWD $38,870 $39,020 $150 0.4%
4702 FJ CRUISER 4×2 SUV $26,880 $27,030 $150 0.6%
4703 FJ CRUISER 4×4 SUV $28,060 $28,210 $150 0.5%
4704 FJ CRUISER 4×4 SUV $28,470 $28,620 $150 0.5%
5328 SIENNA L FWD 7 PSGR $26,435 $26,585 $150 0.6%
5335 SIENNA LE FWD AUTO ACCESS SEAT $36,220 $36,370 $150 0.4%
5337 SIENNA LE FWD 7 PSGR MOBILITY $30,185 $30,335 $150 0.5%
5338 SIENNA LE FWD 8 PSGR $29,985 $30,135 $150 0.5%
5342 SIENNA SE FWD 8 PSGR $33,575 $33,725 $150 0.4%
5345 SIENNA XLE FWD AUTO ACCESS SEAT $40,630 $40,780 $150 0.4%
5347 SIENNA XLE FWD 7 PSGR MOBILITY $34,865 $35,015 $150 0.4%
5348 SIENNA XLE FWD 8 PSGR $33,360 $33,510 $150 0.4%
5356 SIENNA LTD FWD 7 PSGR $39,955 $40,105 $150 0.4%
5366 SIENNA LE AWD 7 PSGR $32,315 $32,465 $150 0.5%
5376 SIENNA XLE AWD 7 PSGR $35,800 $35,950 $150 0.4%
5386 SIENNA LTD AWD 7 PSGR $41,325 $41,475 $150 0.4%
6156 LAND CRUISER 4WD SUV V8 $78,255 $78,555 $300 0.4%
6942 HIGHLANDER L4 FWD SUV $28,870 $29,020 $150 0.5%
6944 HIGHLANDER PLUS – L4 FWD SUV $30,325 $30,475 $150 0.5%
6946 HIGHLANDER V6 FWD SUV $30,245 $30,395 $150 0.5%
6947 HIGHLANDER PLUS – V6 FWD SUV $31,700 $31,850 $150 0.5%
6948 HIGHLANDER V6 4WD SUV $31,695 $31,845 $150 0.5%
6949 HIGHLANDER PLUS – V6 4WD SUV $33,150 $33,300 $150 0.5%
6951 HIGHLANDER SE – V6 FWD SUV $34,410 $34,560 $150 0.4%
6953 HIGHLANDER SE – V6 4WD SUV $35,860 $36,010 $150 0.4%
6954 HIGHLANDER LIMITED – V6 FWD SUV $37,800 $37,950 $150 0.4%
6956 HIGHLANDER LIMITED – V6 4WD SUV $39,250 $39,400 $150 0.4%
6964 HIGHLANDER HYBRD V6 4WD-i SUV $39,970 $40,170 $200 0.5%
6966 HIGHLANDER HYBRD LIMITED-V6 4WD-i SUV $46,170 $46,370 $200 0.4%
7103 TACOMA REGULAR CAB 4X2 $17,525 $17,625 $100 0.6%
7104 TACOMA REGULAR CAB 4X2 $18,425 $18,525 $100 0.5%
7113 TACOMA 4X2 ACCESS CAB $20,315 $20,415 $100 0.5%
7114 TACOMA 4X2 ACCESS CAB $21,215 $21,315 $100 0.5%
7153 TACOMA X-RUNNER ACCESS CAB V6 $26,675 $26,775 $100 0.4%
7162 TACOMA PRERUNNER ACCESS CAB $21,975 $22,075 $100 0.5%
7164 TACOMA PRERUNNER ACCESS CAB V6 $23,410 $23,510 $100 0.4%
7182 TACOMA DOUBLE CAB 4X2 $22,425 $22,525 $100 0.4%
7186 TACOMA PRERUNNER DOUBLE CAB 4X2 $23,075 $23,175 $100 0.4%
7188 TACOMA PRERUNNER DOUBLE CAB 4X2 V6 $24,510 $24,610 $100 0.4%
7190 TACOMA PRERUNNER DBL CAB 4X2 V6 L/B $25,010 $25,110 $100 0.4%
7503 TACOMA REGULAR CAB 4X4 $21,375 $21,475 $100 0.5%
7504 TACOMA REGULAR CAB 4X4 $22,505 $22,605 $100 0.4%
7513 TACOMA 4X4 ACCESS CAB $24,150 $24,250 $100 0.4%
7514 TACOMA 4X4 ACCESS CAB $25,050 $25,150 $100 0.4%
7553 TACOMA 4X4 ACCESS CAB V6 $25,705 $25,805 $100 0.4%
7554 TACOMA 4X4 ACCESS CAB V6 $26,585 $26,685 $100 0.4%
7593 TACOMA DOUBLE CAB 4X4 V6 $26,705 $26,805 $100 0.4%
7594 TACOMA DOUBLE CAB 4X4 V6 $27,585 $27,685 $100 0.4%
7596 TACOMA DBL CAB 4X4 V6 L/B $28,085 $28,185 $100 0.4%
7917 SEQUOIA 4×2 5DR SR5 V8 SUV $41,955 $42,455 $500 1.2%
7919 SEQUOIA 4×4 5DR SR5 V8 SUV $45,180 $45,680 $500 1.1%
7927 SEQUOIA 4×2 5DR LTD V8 SUV $51,440 $51,940 $500 1.0%
7929 SEQUOIA 4×4 5DR LTD V8 SUV $54,665 $55,165 $500 0.9%
7931 SEQUOIA 4×2 5DR PLAT V8 SUV $59,345 $59,845 $500 0.8%
7933 SEQUOIA 4×4 5DR PLAT V8 SUV $62,570 $63,070 $500 0.8%
7940 SEQUOIA 4×4 5DR SR5 V8 SUV $45,180 $45,680 $500 1.1%
7942 SEQUOIA 4×4 5DR LTD V8 SUV $54,665 $55,165 $500 0.9%
7944 SEQUOIA 4×4 5DR PLAT V8 SUV $62,570 $63,070 $500 0.8%
8202 TUNDRA 4X2 REG CAB 4.0L V6 $25,355 $25,455 $100 0.4%
8204 TUNDRA 4X2 REG CAB 4.0L V6 L/B $25,685 $25,785 $100 0.4%
8215 TUNDRA 4X2 DBL CAB 4.0L V6 $27,565 $27,665 $100 0.4%
8222 TUNDRA 4X2 REG CAB 4.6L V8 $26,555 $26,655 $100 0.4%
8228 TUNDRA 4X2 REG CAB 5.7L V8 L/B $27,830 $27,930 $100 0.4%
8239 TUNDRA 4X2 DBL CAB 4.6L V8 $27,710 $27,810 $100 0.4%
8241 TUNDRA 4X2 DBL CAB 5.7L V8 $28,955 $29,055 $100 0.3%
8245 TUNDRA 4X2 DBL CAB 5.7L V8 L/B $29,945 $30,045 $100 0.3%
8252 TUNDRA 4X2 DBL CAB 5.7L V8 LTD $38,200 $38,300 $100 0.3%
8259 TUNDRA 4X2 CREWMAX 4.6L V8 $30,535 $30,635 $100 0.3%
8261 TUNDRA 4X2 CREWMAX 5.7L V8 $31,780 $31,880 $100 0.3%
8272 TUNDRA 4X2 CREWMAX 5.7L V8 LTD $40,735 $40,835 $100 0.2%
8275 TUNDRA 4X2 CREWMAX 5.7L V8 PLT $45,010 $45,110 $100 0.2%
8323 TUNDRA 4X4 REG CAB 5.7L V8 $30,550 $30,650 $100 0.3%
8324 TUNDRA 4X4 REG CAB 5.7L V8 $30,550 $30,650 $100 0.3%
8327 TUNDRA 4X4 REG CAB 5.7L V8 L/B $30,880 $30,980 $100 0.3%
8328 TUNDRA 4X4 REG CAB 5.7L V8 L/B $30,880 $30,980 $100 0.3%
8331 TUNDRA 4X4 DBL CAB 5.7L V8 $32,005 $32,105 $100 0.3%
8335 TUNDRA 4X4 DBL CAB 5.7L V8 L/B $32,995 $33,095 $100 0.3%
8339 TUNDRA 4X4 DBL CAB 4.6L V8 $30,760 $30,860 $100 0.3%
8341 TUNDRA 4X4 DBL CAB 5.7L V8 $32,005 $32,105 $100 0.3%
8345 TUNDRA 4X4 DBL CAB 5.7L V8 L/B $32,995 $33,095 $100 0.3%
8352 TUNDRA 4X4 DBL CAB 5.7L V8 LTD $41,260 $41,360 $100 0.2%
8354 TUNDRA 4X4 DBL CAB 5.7L V8 LTD $41,260 $41,360 $100 0.2%
8359 TUNDRA 4X4 CREWMAX 4.6L V8 $33,585 $33,685 $100 0.3%
8361 TUNDRA 4X4 CREWMAX 5.7L V8 $34,830 $34,930 $100 0.3%
8363 TUNDRA 4X4 CREWMAX 5.7L V8 $34,830 $34,930 $100 0.3%
8372 TUNDRA 4X4 CREWMAX 5.7L V8 LTD $43,795 $43,895 $100 0.2%
8374 TUNDRA 4X4 CREWMAX 5.7L V8 LTD $43,795 $43,895 $100 0.2%
8375 TUNDRA 4X4 CREWMAX 5.7L V8 PLT $48,070 $48,170 $100 0.2%
8377 TUNDRA 4X4 CREWMAX 5.7L V8 PLT $48,070 $48,170 $100 0.2%
8642 4RUNNER SR5 4X2 V6 $31,340 $31,490 $150 0.5%
8648 4RUNNER Limited 4X2 V6 $38,845 $38,995 $150 0.4%
8664 4RUNNER SR5 4X4 V6 $33,215 $33,365 $150 0.5%
8668 4RUNNER Limited 4X4 V6 $40,880 $41,030 $150 0.4%
8670 4RUNNER Trail 4X4 V6 $37,005 $37,155 $150 0.4%All prices listed above exclude the Delivery, Processing and Handling (DPH) fee
Scion Vehicles
Model # Grade Current MSRP New MSRP MSRP Chg ($) MSRP Chg (%)
6242 SCION iQ 3-DOOR LIFTBACK $15,385 $15,495 $110 0.7%
6252 SCION FR-S 2-DOOR COUPE (AT) $25,300 $25,600 $300 1.2%
6253 SCION FR-S 2-DOOR COUPE (MT) $24,200 $24,500 $300 1.2%
6203 SCION xB (MT) $16,300 $16,800 $500 3.1%
6202 SCION xB (AT) $17,250 $17,750 $500 2.9%All prices listed above exclude the Delivery, Processing and Handling (DPH) fee
