As with the Chevy Volt before it, all dealers receiving the 2014 ELR have been specially trained and certified to sell and service the plug-in hybrid, including lessons in how to be an “ELR Concierge Representative.” These reps have been trained in “white-glove customer care” and can provide information on battery care, home charging, service scheduling and updates. Some of the ELRs were loaded onto trucks with the help of Santa Claus (for a set of photos, anyway).
Cadillac unveiled the all-new 2014 ELR at the Detroit Auto Show earlier this year. Potential buyers have been waiting for much longer than a year, though, since its visual twin, the Converj concept, was unveiled four years earlier. The ELR is built on the Volt’s powertrain technology, but comes with a much higher sticker price ($75,995) and has more luxurious bells and whistles. Standard features include Cadillac CUE with navigation accessed on an eight-inch, full-color touch screen. The Cadillac also has exclusive “Regen on Demand,” that can be used by drivers to temporarily regenerate energy from the car’s momentum via steering-wheel paddles.
