The Bowtie and Disney tie-up is another in their years-long collaboration, going back to the revamped Test Track that opened at Epcot Center in 2012, and Chevolet is also the official vehicle of Shanghai Disney. The press release below has more on the movie and the Volt, the movie trailer is above – there’s no Volt in it, but there is a late-model Buick.
Film to help kick off marketing efforts for next-generation Chevrolet Volt
DETROIT, 2015-03-26 – At their core, Disney and Chevrolet are entities of optimism, believing that with a little ingenuity, anything is possible. They will come together in the new Disney film “Tomorrowland” to imagine the possibilities.
The all-new 2016 Chevrolet Volt and EN-V concepts appear in the backdrops of the present day and Tomorrowland. The film’s U.S. debut is May 22.
In Disney’s riveting mystery adventure “Tomorrowland,” a jaded scientist and an optimistic teen embark on a danger-filled mission to unearth the secrets of an enigmatic place somewhere in time and space.
“Tomorrowland is a place where nothing is impossible, which is something that Chevrolet believes can exist in the here and now,” said Tim Mahoney, vice president, Global Chevrolet. “The Chevrolet spirit reflects the hopes and possibilities of tomorrow in real instruments of change for today like the next-generation Chevrolet Volt.”
The first marketing efforts for the 2016 Chevrolet Volt will be tied to Tomorrowland. A television spot and digital advertising will debut in early May.
The all-new Volt is an electric car with extended range, showcasing a sleeker, sportier design that offers 50 miles of EV range, greater efficiency and stronger acceleration. The Volt’s new, efficient propulsion system will offer an estimated total driving range of more than 400 miles. With regular charging, owners can expect to average more than 1,000 miles between gas fill-ups.
Chevrolet and Disney have a long history of collaboration around the globe.
In December 2012, the re-imagined Test Track presented by Chevrolet opened at Epcot in Lake Buena Vista, Fla. Test Track gives an authentic, inside-the-studio look at the actual automotive design process, while empowering guests to create their own designs, possibly inspiring the next generation of automotive designers.
Shanghai General Motors and Shanghai Disney Resort recently signed an agreement and announced that Shanghai General Motors is a Shanghai Disney Resort long-term strategic alliance participant. As the resort’s official vehicle, Chevrolet will help provide an unparalleled brand experience to the resort guests.
About Chevrolet
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 115 countries and selling around 4.8 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.
About Disney’s “Tomorrowland”
From Disney comes two-time Oscar® winner Brad Bird’s “Tomorrowland,” a riveting mystery adventure starring Academy Award® winner George Clooney. Bound by a shared destiny, former boy-genius Frank (Clooney), jaded by disillusionment, and Casey (Britt Robertson), a bright, optimistic teen bursting with scientific curiosity, embark on a danger-filled mission to unearth the secrets of an enigmatic place somewhere in time and space known only as “Tomorrowland.” What they must do there changes the world-and them-forever.
Featuring a screenplay by “Lost” writer and co-creator Damon Lindelof and Brad Bird, from a story by Lindelof & Bird & Jeff Jensen, “Tomorrowland” promises to take audiences on a thrill ride of nonstop adventures through new dimensions that have only been dreamed of.
The film also stars Hugh Laurie as brilliant scientist David Nix, Raffey Cassidy, Tim McGraw, Judy Greer, Kathryn Hahn, Keegan-Michael Key and Thomas Robinson.
“Tomorrowland” is produced by Damon Lindelof, Brad Bird and Jeffrey Chernov and directed by Brad Bird, with John Walker, Brigham Taylor, Jeff Jensen and Bernard Bellew serving as executive producers. “Tomorrowland” opens in U.S. theaters on May 22, 2015.
