Detroit 2011: Toyota Prius C Concept is higher efficiency in a smaller package
The Toyota Prius V may be the newest production-ready addition to the automaker’s hybrid line, but the family of Prius vehicles will continue to grow in the coming years. Toyota gave us a preview of what to expect by showing the Prius C Concept at the Detroit Auto Show – a car that will come to life in the first half of 2012. Toyota promises that it will be the most fuel-efficient hybrid (that doesn’t need a plug) and will be the most “value-oriented hybrid” in the United States. You’ve been warned, Honda Insight.
It might look like a cartoon frog from certain angles, but what strikes us as odd is that the smaller C Concept keeps the Prius’ five-door design. We were originally tipped to believe this model would be a coupe or hatchback, but even so, we aren’t too put off by this five-door concept. It’s pretty cute, and once its concept-spec lines are toned down for actual production, we’re sure it’ll fit right in with the rest of the Prius clan.
Click past the jump for Toyota’s official words about the Prius C Concept and see it for yourself in the high-res gallery below.
[Source: Toyota]
While the current Prius has ushered hybrid technology into the mainstream, and the Prius v will provide the additional room and versatility for active families, compact shoppers are interested in a smaller hybrid at an entry price point and with superior fuel economy. The Prius c Concept, with c representing a “city”-centric vehicle, will appeal to young singles and couples who want an eco-sensitive, high-mileage, fun-to-drive Prius.
This dynamic vehicle with urban appeal will pursue outstanding fuel efficiency in a compact package, while also providing a surprisingly spacious interior. It will include many advanced technology features, including some offered on the current Prius.
Prius c Concept is the inspiration for an additional Prius family member that will come to market in the first half of 2012 as the most value-oriented hybrid in the U.S. market with the highest mileage of any “cordless” hybrid.
