Cadillac brings back “Caddy for Caddie” promotion

Pro golf tournaments often feature a par three hole with a high-end luxury vehicle parked somewhere near the green. Get a hole in one, win the car. It makes for great television, and it’s a fantastic advertising opportunity in the event a golfer actually wins the car. But what about the caddie that told the golfer which club to use and how much the wind and the surface of the green would affect the shot? The folks at Cadillac think they have an answer to that question.

The winner of the HP Byron Nelson Championship will receive one of those really big checks that you only ever see on television, but his caddie will receive something much, much larger. The winner’s caddie will receive a Cadillac Escalade Hybrid, which retails for $73,840 and gets quite a bit pricier when tacking on options. Not a bad prize for toting a bag for four days.

This will be the first “Caddy for Caddie” promotion since Cadillac gave away a XLR-V at the 2008 Byron Nelson Championship. Hit the jump to read over the GM press release.

[Source: General Motors]