The lure of the plug: two-thirds of Chevy Volt buyers trade in non-GM vehicle
About two-thirds of Volt buyers are trading in non-GM cars, and more than 90 percent of recently surveyed Volt drivers said they’d buy another one. This fits with the results of a Consumer Reports survey on vehicle owner satisfaction released late last year. GM says the Toyota Prius hybrid is the most common vehicle
sacrificed
GM is looking to drum up more sales for the Volt, which missed sales targets last year but is showing signs of life in 2011. Through April 2012, Volt sales tripled from a year earlier to 5,377 units, or about two-thirds of what GM sold during all of 2011.
Nearly seven in 10 buyers trade in non-GM vehicle
2012-05-23
DETROIT – The Chevrolet Volt is winning new customers to the brand from the competition with the Toyota Prius topping the list of most traded-in vehicle followed by the Toyota Camry, Honda Civic and BMW 3 Series.
“I owned a Prius for six years and loved it. I was one of the first to sign-up for the plug-in (version),” said Steve Glenn of Santa Monica, Calif. “While I was waiting for it to ship, I learned that the Volt would qualify for the HOV stickers, so I did a test drive. I fell in love then. It’s faster, better appointed and gets far better gas mileage than the Prius (or the plug-in). I’ve driven it over 1,000 miles and I’ve only used five gallons of gas.”
Access to high-occupancy vehicle lanes, also known as carpool lanes, is a desired commuter perk in traffic-clogged California.
“Volt is a game changer for us in northern California,” said Shaun Del Grande, president, Del Grande Dealer Group in San Jose. “On a daily basis new customers are coming into our dealership to check out the Volt because of its breakthrough technology and superior fuel economy. Our dealership is seeing new customers who are trading in Prius and Civic models, and we’re just getting started with electric vehicles.”
In a recent survey, Volt owners expressed their passion for the vehicle with 93 percent stating that they would buy the car again.
“Nearly seven in 10 Volt buyers are new to Chevrolet,” said Volt marketing manager Cristi Landy. “With new customers coming to the brand because of the Volt, our dealers have a great opportunity to establish lasting relationships and introduce them to our entire Chevrolet product line up.”
The Volt has a total driving range of up to 379 miles, based on EPA estimates. For the first 35 miles, the Volt can drive gas and tailpipe-emissions free using a full charge of electricity stored in its 16-kWh lithium-ion battery. When the Volt’s battery runs low, a gas-powered engine/generator seamlessly operates to extend the driving range another 344 miles on a full tank. Volt owners have travelled more than 10 million miles since the vehicle launched late last year. Roughly two-thirds of those miles were powered by grid electricity.
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.
