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Most of 2013 Prius family gets modest price increases

To get behind the wheel of most new 2013 Toyota Prius models, you’ll have to pony up some extra cost compared to 2012 models. Around the cost of a few tanks of gas. The standard Prius Liftback version goes up by $200 and the Prius V goes up by between $100 and $155. The price for the Prius Plug-In stays the same (as does the one for the Prius C, we assume, as that model is not mentioned in Toyota’s press release).

The Liftback version also gets a new Persona Series Special Edition that slots in between the Three and Four trim lines at $27,130 (plus delivery). Based on the Three trim level, the new Persona Special Edition gets a unique exterior color called Black Cherry Pearl (also available in Black and Blizzard Pearl), special badges and 17-inch alloy wheels. Inside, you’ll find something called Softex on the steering wheel in a charcoal color and a dark chrome shift knob ring.

Full details on the price increases are available below.

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Pricing Announced For 2013 Prius, Prius v and Prius Plug-In

  • Prius adds Persona Series Special Edition
TORRANCE, Calif., Oct. 15, 2012 – Toyota Motor Sales, U.S.A., Inc. (TMS) today announced the pricing for the eco-advanced 2013 Prius, Prius v and Prius Plug-in models. All pricing for these three 2013 Prius Family members becomes effective October 2012.

The Prius adds a style-focused Persona Series Special Edition model, adding exterior changes and equipment to a Prius Three to create a distinct visual package. The Prius Persona Special Edition includes 17-inch alloy wheels with a premium finish and offers a unique exterior color: Black Cherry Pearl. Available exterior colors for the Persona Special Edition also include Black and Blizzard Pearl. A “Persona Series” badge also helps distinguish the model. The Persona Special Edition’s interior is trimmed in charcoal-hued SofTex™ with black accents and red stitching. The steering wheel is also trimmed in SofTex material and includes a dark chrome bezel that complements the new model’s dark chrome shift knob ring and door grips. The new Persona Special Edition has a MSRP of $27,130.

The MSRP on 2013 Prius has been increased by $200 on each of the five Prius equipment levels.

The model- by-model pricing increase for 2013 is detailed on that table below:

Prius

Grade 2012 MSRP 2013 MSRP MSRP Chg ($) MSRP Chg (%)
Prius One (fleet only) $23,015 $23,215 $200 0.87%
Prius Two $24,000 $24,200 $200 0.83%
Prius Three $25,565 $25,765 $200 0.78%
Prius Four $28,235 $28,435 $200 0.71%
Prius Five $29,805 $30,005 $200 0.67%
Prius Persona Series Special Edition n/a $27,130 n/a n/a

All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee

The 2013 Prius v will be available in a new Seaglass Pearl exterior color. In addition, the Prius v Five will offer a SofTex-trimmed steering wheel. The Prius v has small pricing increases over 2012 pricing ranging from $100 to $155. The Prius v Two has increased from $26,550 to $26,650 for 2013, and Prius v Three pricing has increased from $27,315 to $27,415. The highly equipped Prius v Five has increased from $30,140 to $30,295.

Prius v

Grade 2012 MSRP 2013 MSRP MSRP Chg ($) MSRP Chg (%)
Prius v Two $26,550 $26,650 $100 0.38%
Prius v Three $27,315 $27,415 $100 0.37%
Prius v Five $30,140 $30,295 $155 0.51%

All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee

For 2013, there are no price increases or equipment model changes for the Prius Plug-in. The Prius Plug-in first arrived in showrooms in February 2012.

Prius Plug-in

Grade 2012 MSRP 2013 MSRP MSRP Chg ($) MSRP Chg (%)
Prius Plug-in $32,000 $32,000 $0 0.00%
Prius Plug-in Advanced $39,525 $39,525 $0 0.00%

All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee

The MSRP for the 2013 Prius, Prius v, and Prius Plug-in does not include the delivery, processing, and handling (DPH) fee of $ 760. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

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