Motor City Pride was this weekend in Detroit, and hometown company General Motors put out a proud advertisement to fit the day. The subject was that potentially difficult moment in a young car’s life, when it needs to tell its parents the truth. In the ad, a Chevrolet Volt comes out of the closet to say, “Mom, Dad, I’m electric.”
It’s a clever ad, and it’s good to see automakers not afraid to continue advertising to the GLBT community even though they have been criticized for doing just that in the recent past.
GM has a long history of supporting GLBT causes, including Gay Day at the Movies with the Camaro (which did cause some cold feet) and contributing to the It Gets Better campaign. When it’s not being entirely progressive, though, GM is happy to support more, um, old-fashioned advertising methods (i.e., bikini babes).
