BMW nixing 335d in favor of new 3 Series Hybrid?

According to a number of reports, BMW has given up on diesel power for the 3 Series in the United States. Why would BMW turn its back on the torquey and efficient 335d? The reason is supposedly two-fold. It’s no secret the automaker is bringing an ActiveHybrid 3 Series to market in the fall of this year. Given America’s insatiable, if not illogical, thirst for hybrids, reason would have us believe BMW has switched sides in the diesel versus hybrid fight. Then there’s the fact that the turbo four-cylinder gasoline engine in F30 328i now nearly matches the outgoing 335d in both efficiency and power. Those circumstances seem to be a curtain call for any return of the 335d in America.

When we spoke to BMW about the supposed demise of the 335d, the automaker made it clear the ActiveHybrid 3 Series is in no way meant to replace the diesel. While the automaker doesn’t plan to release a new 335d during 2012, the company is currently evaluating the case for a successor. Odds are, that means finding a way to make the vehicle a worthwhile investment for both consumers and the automaker.

When asked if that meant a turbo 2.0-liter diesel was an option, Tom Plucinsky, BMW product communications manager, said, “The F30 328i has the same EPA rating as the 335d. We need to up our game if we’re going to continue to offer a 3 Series diesel in the U.S. It’s a possibility.”

So, don’t go throwing dirt on the 3 Series diesel’s coffin just yet.