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Are hybrids more important to Nissan than EVs?

Nissan chief operating officer Toshiyuki Shiga offered an update on the automaker’s “eco-targets” to further cut CO2 emissions and add 15 hybrid models by 2016. At a press conference in Yokohama, Shiga explained the company’s commitment to sustainability through its Nissan Green Program 2016. “Thanks to environmentally friendly technology and new products, we are completely in line with our targets for the reduction of CO2 in the usage of vehicles,” Shiga said in a video, which you can watch below.

Nissan is also taking on manufacturing facilities, offices and sales outlets for its emissions targets. The company says that its carbon emissions from auto production are now among the best in the industry.

Beyond that, Nissan is looking at where emissions may be going in the 2020s as vehicle sales are projected to rise dramatically. Along with its Nissan Leaf zero-emissions leadership, the company will also minimize use of scarce natural resources and increase vehicle fuel efficiency.

New electric vehicles and 15 hybrids will play a big role in building on Nissan’s 19-percent rise in average fuel economy since 2005 in most major markets, a number that Nissan intends to improve. Globally, the company has introduced five cars, including the Altima in the US, which have top-level fuel efficiency, said Hiromi Asahi, deputy general manager of Nissan’s Environmental Planning Group.

It’s interesting to see Nissan’s ambitious hybrid goals. Thanks to the Leaf, the company leads the global electric vehicle market, but hybrids have been put on the back burner. The Altima Hybrid, for example, was removed from the 2012 Model Year lineup.

Nissan’s renewed hybrid focus could be driven by the sales success of the gas-electric competition, with the Ford C-Max and Toyota Prius both selling well. Also, the tens of thousands of Chevrolet Volts out there have racked up over 100 million electric miles.

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Nissan Reports on Eco-Targets, Unveils Hybrid Plans

YOKOHAMA – Nissan gave an update on a slew of eco-targets Wednesday, highlighting cuts in CO2 emissions and a plan to add 15 hybrid models by 2016.

Chief Operating Officer Toshiyuki Shiga provided details on the company’s environmental commitments under the Nissan Green Program 2016 at a press briefing in Yokohama.

“Thanks to environmentally friendly technology and new products, we are completely in line with our targets for the reduction of C02 in the usage of vehicles, ” said Shiga.

“Other areas we’re tackling starts with manufacturing, logistics, offices and sales outlets.”

Longer term, Nissan aims to begin reducing total corporate C02 emissions in the 2020s, even as vehicle sales are projected to rise dramatically.

Also in the plan is a commitment to zero-emission leadership, minimizing the use of scarce natural resources and industry-leading fuel efficiency.

New electric vehicles and 15 hybrids will build on an estimated 19% rise in average fuel economy since 2005 in major markets, which Nissan intends to improve even further.

“We’ve made most progress in raising fuel economy,” said Hiromi Asahi, deputy general manager of Nissan’s Environmental Planning Group.

“We’ve introduced five cars globally, including the Altima in the U.S., which have top-level fuel efficiency.”

That’s helping Nissan make each vehicle cleaner, while carbon emissions from auto production are now among the best in the industry.

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