Opel dropping Ampera, the European Chevy Volt, because of weak sales
The car was a relative hit back in 2012, when it was named the European Car Of The Year and sales topped 5,200 units. Compared to 2012 numbers, which were good, Ampera sales dropped 40 percent to fewer than 3,200 in 2013 despite a massive price cut. They are down another 67 percent so far in 2014 and the car has sold just 332 units through the end of May. That’s why, according to ANE, the Ampera will be discontinued once Chevy introduces the 2016 Volt in late 2015 (we’ve got spy shots here). The current Volt and the the Ampera are identical except for the front fascia, and it doesn’t make sense to rebadge the new Volt for Opel if they’re not even selling a thousand copies per year.
As far as an official word on the company’s plans, Opel’s Andrew Marshall told AutoblogGreen that the only thing the company is saying right now is that, “We do not comment on potential future product plans.” That’s vague, sure, but it’s also not a resounding vote of confidence for the European Volt. Of course, GM’s manager of Electrification Technology Communications, Kevin Kelly, told AutoblogGreen the same thing about the Volt’s future when we asked about it based on the Ampera rumors, so we should probably just admit that no one’s saying anything official about anything just yet.