Bugatti Chiron to cost $2.5 million

Bugatti CEO Wolfgang Dürheimer said the mission of the coming Chiron is to outdo the Veyron “in all dimensions.” Dürheimer also said that “the price/prestige axis is one of the fundamental axes at Bugatti,” which explains why Car magazine’s sources say the Chiron will cost 2.2 million euros. At the present exchange rate that’s $2.471 million, but more importantly, in Car‘s home currency it’s a 650,000-pound premium over the Veyron – an extra million dollars.

The price premium is misleading, though, since Bugatti hasn’t sold a Veyron with an MSRP of ‘just’ $1.5 million in a few years. The standard Grand Sport Vitesse listed at $2.5 million, and that was before the end-of-run Grand Sport Vitesse special editions began rolling out, any of which could have been called the Bugatti Blank Check Edition. So when prospective buyers were told they could get the Chiron’s 1,480 horsepower, 0-to-62 mph time of 2.3 seconds, upgraded technology, better gas mileage, 288-mph top speed, and more comfortable ride and handling for about the same price as the old car, their first question might have been, “So what’s the catch?”

Car says Bugatti intends to build 500 Chirons, 50 more examples than the Veyron got. We could see it as soon as next year’s Geneva Motor Show.